To me, (based on no substance but gut reaction) the text reminds me of logos for comedy movies and movies that are fun and light for child audiences.

Actually I liked the Walden Media logo better, but since I probably won’t watch the movie anyway I won’t have to look at it.

Posted by: @fantasia

My second thought is that it looks (and I'm not quite sure if this is the best word to use) organic? Like the hills of Narnia springing to life as Aslan is singing?

Yes, that's what it looks like to me too. It's certainly different from the more traditional logos that have been used for previous adaptations and book covers. May suggest that this film is going to have a completely different aesthetic (which we already know is likely). It's unusual, but I quite like it and I'll be interested to see what the actual production is like. (I still suspect I won't like it overall, but I can't tell that until I've actually seen it.) 

My thoughts are in line with your first thought @fantasia.  At least I hope it's incomplete anyway, otherwise it appears rather dull and boring.  I'm okay with the font, but it just needs to be more Narnia-ised!  

It’s not terrible. It’s missing the chronicles of, which we already knew. It kind of reminds me of a rock band’s logo. I miss the Walden one now. It just seemed more majestic. That’s just my opinion. Without the tail motif, and rumors going around that Aslan might be ethereal, it might be a deliberate choice. Maybe I’m reading too much into it. Thoughts?