I love it! It reminds me of what I wanted to see from the concept art in the rumors forum with Aslan on the teaser poster. It looks great and I wonder if the production is going to many many posters like this with the other characters one by one

That would be cool.

This is probably the most uninspired piece of Narnia marketing yet.

Meanwhile others find it to be the most inspired piece of marketing. It's really just personal preference and personally I wouldn't go to either extreme; certainly not my favorite but not terrible.

I'll always be a,
NL101

The inspiration was: Take the Avatar poster and find a place to throw in the ship and Reepicheep. Then, use a generic tagline about magic and hope.

It looks so shamelessly commercial. I mean, obviously the whole point of a poster is the market the film, but compare the VDT teaser poster to this...
http://www.killermovies.com/images/lotr ... oster1.jpg

There is only one reason Reep is now a permanent part of the logo, and it's not because they think Reep is the most important character.

The big fat "IN 3D" doesn't help either.

This is probably the most uninspired piece of Narnia marketing yet.

Wow. Absolutely could not disagree with you more.

I think its possibly some of the most inspired marketing they've done so far in the Narnia series. They've clearly learnt a lot from what went well and want went wrong on the marketing for the last two films, and i think its really paid off.

To start with, you've got an immediate and direct focus on Aslan. Like i said earlier, Aslan is probably the single most significant and iconic image of the entire series (perhaps on a par with the Lampost). If this poster is all about spreading the simple message that the Narnia series is alive and well to people outside the fan community, than a simple image of Aslan is all you need. Anything more and it would clutter the message - Narnia is back. That's what the public need to know right now, and taking them off in all sorts of new directions by introducing brand new imagery would just confuse the issue.

With Prince Caspian they found themselves with something of a tough sell as far as a traditional movie sequel goes. In a time when most movie sequels pick up directly off from the narrative of the first film, they had a story in Prince Caspian which has only the slighest elements of continuity with the first film. They took a very brave decision to just go all out on selling Prince Caspian as a new character, perhaps at the expense of the returning characters, and maybe it backfired slightly. They did though help to overcome one of the biggest hurdles for the series though. That first transition would always be the hardest.

The public now know what to expect from the series, and its allowed them to be a bit more subtle with their build-up here. If Aslan is there to draw the people in, then the subtle reflection of the Dawn Treader is surely designed to fire up the imagination of ordinary members of the public. Lots of people are going to notice that and go "Oh yeah! There was that one with the Dragon Boat" and rush home to find their old books. Again, if you hit them with too many visuals too soon its just going to go over their head, they aren't going to see how its relevant to them.

Finally to Reepicheep, i admit he does seem a little bit out of place on the poster. As some have commented, he does seem to be much more part of the Logo, then part of the poster. However, despite that i think they have made a very good choice to keep Reepicheep as a running theme of their marketing - not only
because Reepicheep was a well loved character in the last film, and indeed in the books, but because just to look at Reepicheep tells you everything you need to know about Narnia. Say you had never heard of Narnia, and the visual of Aslan meant absolutely nothing to you - one look at Reepicheep would tell you almost everything you need to know about Narnia as a world - Talking Animals, Action, Swords, Adventure, etc

I think we as Narnia fans may have to be a little bit patient with some of the marketing, as most of it will not be aimed at us. Lets face it, 99% of us will go see the movie regardless. The marketing should be all about trying to sell the movie to everyone else, and in that regard i think this poster is a fantastic first step on that route.

^^ ditto, icarus! I think this poster is the best Narnia advertising yet! it's awesome! since there's only Aslan and Reepicheep in the poster, it makes you want to see more, thus getting the curiosity awakened. this is great advertising!

That is an absolutely beautiful poster. Well done.

I looked at my Avatar DVD and compared it to the Narnia poster. While it's the same idea they do have different similarities.

I remember when both The Perfect Storm and Poseidon came out the covers looked exactly a like, 1 because it was from the same director and 2, The movies are from the same movie company.

I think it's the companies way pf promoting things. I personally still think something was done in the VDT poster that made it unique towards Avatar. Also it's just the first poster. We should be getting a much better one very soon.

The inspiration was: Take the Avatar poster and find a place to throw in the ship and Reepicheep. Then, use a generic tagline about magic and hope.

It looks so shamelessly commercial. I mean, obviously the whole point of a poster is the market the film, but compare the VDT teaser poster to this...
http://www.killermovies.com/images/lotr ... oster1.jpg

There is only one reason Reep is now a permanent part of the logo, and it's not because they think Reep is the most important character.

The big fat "IN 3D" doesn't help either.

Seriously, Glumpuddle, I honestly expected you would love this poster. no offence, but are you sure you're not judging the poster just because don't like reepicheep as part of the logo?

I mean, imagine a week ago someone walked up to you telling you they saw the poster. He/She said that it focused all around Aslan, with a big picture of him, and in his eye you could see the reflection of the Dawn Treader, sailing in open sea. To me, that would sound awesome!

And the tagline, I know it does not mean that much, but it sounds good, and I'm just happy that it's not something terrible. I mean, it could have said:

return to EPIC, LARGE SCALE BATTLES
return to COMPLETELY INAPPROPRIATE ROMANCES BETWEEN CHARACTERS WHO SHOULD FEEL NO MORE THAN RESPECT FOR EACH OTHER
return to NARNIA

I mean, that would be a real marketing fail! I guess, if you put this in perspective, it's not that bad of a tag line.

Let the Voyage begin!

return to EPIC, LARGE SCALE BATTLES
return to COMPLETELY INAPPROPRIATE ROMANCES BETWEEN CHARACTERS WHO SHOULD FEEL NO MORE THEN RESPECT FOR EACH OTHER
return to NARNIA

that's like PC!

I like how it says "Return To Hope"! that is so cool becuase Aslan is in the picture!

I mean, imagine a week ago someone walked up to you telling you they saw the poster. He/She said that it focused all around Aslan, with a big picture of him, and in his eye you could see the reflection of the Dawn Treader, sailing in open sea. To me, that would sound awesome!

It would sound awesome, yes. But the execution is extremely poor. There isn't a seamless blend. The poster feels like a bunch of separate ideas all thrown together.

And Aslan has always been very present in the marketing. Remember the LWW poster? He is easily the center-piece. And in both PC posters, he's exactly what he is in the film itself: Important, but in the background. The stories are about Aslan.

And the tagline, I know it does not mean that much, but it sounds good, and I'm just happy that it's not something terrible. I mean, it could have said:

return to EPIC, LARGE SCALE BATTLES
return to COMPLETELY INAPPROPRIATE ROMANCES BETWEEN CHARACTERS WHO SHOULD FEEL NO MORE THEN RESPECT FOR EACH OTHER
return to NARNIA

I think the effect is almost the same as if they had said something like that. And I didn't say the tagline was bad. I said it was uninspired. It's generic. Boring.
I just hate how obvious their agenda is. A little subliminal marketing with the Avatar look, and then throwing Reep on the logo because people liked him. They also could have spent more than a few minutes coming up with a tagline.
I don't mind the idea of emphasizing Reep in the marketing. But slapping him on the logo?

With the PC teaser poster, you had the idea of light vs. dark. You couldn't really tell if Caspian was good or bad. You also had good on one side, and evil on the other. The tagline above it was "A new age has begun." The implication was that Caspian was conflicted. A "new age" (evil) has begun, and Caspian is caught in the middle of it. Torn between the light and the dark, Narnian and Telmarine. That's inspiration.

For VDT, the inspiration was to reference Avatar because it was an enormously successful 3D film, and then find a place to throw in Reepicheep because people like him.

(By the way, assuming they follow the book, the audience won't be returning to Narnia. The story doesn't take place in Narnia)

I think the effect is almost the same as if they had said something like that. And I didn't say the tagline was bad. I said it was uninspired. It's generic. Boring.
I just hate how obvious their agenda is. A little subliminal marketing with the Avatar look, and then throwing Reep on the logo because people liked him. They also could have spent more than a few minutes coming up with a tagline.
I don't mind the idea of emphasizing Reep in the marketing. But slapping him on the logo?

For VDT, the inspiration was to reference Avatar because it was an enormously successful 3D film, and then find a place to throw in Reepicheep because people like him.

(By the way, assuming they follow the book, the audience won't be returning to Narnia. The story doesn't take place in Narnia)

Well, you're right about it being uninspired. And I did misunderstood you about that tag line. And, just maybe you are right about everything else. Yet somehow, I cannot help but gaze at at such a big picture of Aslan, and I'm really thinking about hanging this in my room somewhere because of his presence. I mean, I would love to have a giant image of Aslan above my bed, even if the rest of the poster is uninspired and cheesy. So that's why I'm so happy with this poster. And it may be uninspired, Although I'm not saying it is, I'll have to think about that. I'm not changing my opinion immediately, but I now see your point, and there is truth to be found in your words.

But still, isn't it possible that they actually intended to have an Aslan poster, and maybe they have an explanation for the tag line we haven't come up with yet. Maybe they actually changed the themes, and maybe hope has become the big theme of the story. I would not be happy about that, but it would Justify this tag line. All I'm saying is that we can only truly judge this poster when we see the film.

Let the Voyage begin!

Quick quiz.... who here can name a tagline from a movie that they actually think is any good?

"Return to Hope" will be a first for a good tagline for a movie if it nails PC to the ground. Yes I do believe it can

Everyone keeps saying "teaser poster" but what if that's not what it is? What if this is the poster that goes in all the theaters across the world? I mean sure there will be others, all the movies have several posters, but what if this is as good as it gets? Fox may decide that only this one poster is what they need and won't have any others made. Its a harsh reality but like icarus said, the marketing will not be for those of us who are already fans.

Star Wars has a good tagling. Why? Because it doesn't have one. Why? Because George Lucus is smart.

Everyone keeps saying "teaser poster" but what if that's not what it is? What if this is the poster that goes in all the theaters across the world? I mean sure there will be others, all the movies have several posters, but what if this is as good as it gets? Fox may decide that only this one poster is what they need and won't have any others made. Its a harsh reality but like icarus said, the marketing will not be for those of us who are already fans.

I can assure you there will be more than one domestic poster to come, in addition to international posters. That's the way movie marketing goes, especially for tentpole releases. And Fox clearly views this as a tentpole release; they wouldn't bother releasing it in 3D otherwise.

I'm not sure what makes you think Fox would defy all traditional laws of movie marketing for VDT.