I'm looking to my fellow NarniaWeb members for the answer to this question because I just don't follow movie/show news the way I used to. But the little I know, Netflix has ALWAYS seemed to hold their cards very close to the chest with TV/movie news productions. Even when it was announced that Matthew Aldrich was going to be the creative architect, we heard that and then....nothing.
But since Greta Gerwig was announced (sort of unofficially at first) we've had new sound bite after new sound bite come out in various interviews with her and Scott Stuber. Nothing really big, mind you, but we've vastly surpassed any other previous news we've heard since Netflix bought the rights for the books.
So my question is, is this normal for Netflix? Are we just riding the current Greta Gerwig wave and then everything will clam up again? Or will we continually get bits and pieces of news this time around because Narnia is such a BIG project with a devoted fan base hanging on every crumb of news that we can get?
At the present moment in time, and just based off gut instinct rather than any empirical evidence, I would say no.
Netflix has long had this reputation of not putting much effort into marketing it's movies (or at the very least not promoting them at all untill the last few weeks beforehand) as evidenced by this article here from 2017... but it's certainly been a recurring criticism in the years since as well.
Part of the reason why I'm inclined to say they still haven't really changed approach in this regard is because of the way they released the most recent Roald Dahl adaptations - admittedly yes they were only relatively low budget short films, but they were still the first major release of their multi-million dollar acquisition of the Roald Dahl estate (Matilda I think was in development prior) and were directed by a director of major critical acclaim (Wes Anderson) and yet all four films seemed to drop onto Netflix without much prior notice or fanfare.
Perhaps this approach will change soon, along with the other major changes they are making to their movie strategy (the era of "quantity over quality" is apparently over according to Scott Stuber) but I think there are significant financial reasons why they choose to eschew traditional movie marketing approaches and do things in the way they do
https://screenrant.com/netflix-subscribers-problem-marketing-movies-shows-content-bad/
I've just been assuming Gerwig has been doing more than Aldrich did, so there's more to drop.
For better or worse-for who knows what may unfold from a chrysalis?-hope was left behind.
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