At the present moment in time, and just based off gut instinct rather than any empirical evidence, I would say no.

Netflix has long had this reputation of not putting much effort into marketing it's movies (or at the very least not promoting them at all untill the last few weeks beforehand) as evidenced by this article here from 2017... but it's certainly been a recurring criticism in the years since as well.

https://www.thedrum.com/news/2017/04/10/the-movie-marketing-blog-how-netflix-does-or-doesn-t-market-its-original-movies

Part of the reason why I'm inclined to say they still haven't really changed approach in this regard is because of the way they released the most recent Roald Dahl adaptations - admittedly yes they were only relatively low budget short films, but they were still the first major release of their multi-million dollar acquisition of the Roald Dahl estate (Matilda I think was in development prior) and were directed by a director of major critical acclaim (Wes Anderson) and yet all four films seemed to drop onto Netflix without much prior notice or fanfare.

Perhaps this approach will change soon, along with the other major changes they are making to their movie strategy (the era of "quantity over quality" is apparently over according to Scott Stuber) but I think there are significant financial reasons why they choose to eschew traditional movie marketing approaches and do things in the way they do 

https://screenrant.com/netflix-subscribers-problem-marketing-movies-shows-content-bad/

I've just been assuming Gerwig has been doing more than Aldrich did, so there's more to drop.  

Pulling this thread back out of the depths because with the exception of an official announcement for Magician's Nephew, we have had way more news drop for this movie leading up to filming in just a handful of months, than I was expecting. That's just me though.

I think the part that surprises me the most are all the casting rumors swirling about.

You know, i was just thinking about this the other day too, because on the one hand we've had an absolute tonne of news to cover on this project recently - the Hollywood trade papers in particular  (Variety, Deadline, Hollywood Reporter, etc) have all been super active in getting scoop after scoop, which is probably due to the focus that a big-name director like Greta Gerwig brings to the project...

and yet we've still had next to nothing directly from Netflix. Not even a boring press release.

I was particularly thinking about the Casting Call. Normally when a studio knows that they are going to be doing outside shooting for example, and they know that costume photos will inevitably leak, they get ahead of the game and release an official costume photo so that they can set the record straight before the internet gets itself into a panic over blurry paparazzi photos.

And yet Netflix, knowing full well that the Casting Call was the final giveaway detail on Magician's Nephew, chose to do nothing. It just feels weird to me.

So overall, i'd say that Netflix is still being characteristically uninterested in advertising.. though i do have reason to believe that might be set to change soon.

Posted by: @icarus

So overall, i'd say that Netflix is still being characteristically uninterested in advertising.. though i do have reason to believe that might be set to change soon.

That's fair. Netflix HAS been incredibly quiet, as always. To the point they missed a big opportunity in officially announcing Magician's Nephew is the movie in the works. That cat is certainly out of the bag now.

Interesting article @icarus. I'll be curious to see what comes of that.

Does anyone think Netflix sharing more means we'll get a full interview with Gerwig about the movie? Or with somebody anyway?  

The producers have said they she has a really cool vision for the movie, and I believe them since they're giving it an IMAX release and throwing a lot of money at it and stuff. But they're not really telling us what's so great about her vision. Seems like a good way to build interest. 

I'm kind of hoping that Netflix are saving up some of their formal press-release material for the "Tudum" event in May - perhaps with some sort of official announcement / reveal / presentation.

https://www.netflix.com/tudum/articles/tudum-2025-live-on-netflix

However, I'm still wary as I still don't see much evidence that Netflix like to promote anything more than a year in advance. Part of that will have to change if they are serious about the IMAX release, I'm just not entirely convinced how serious they are 

Posted by: @col-klink

Does anyone think Netflix sharing more means we'll get a full interview with Gerwig about the movie? Or with somebody anyway?  

The producers have said they she has a really cool vision for the movie, and I believe them since they're giving it an IMAX release and throwing a lot of money at it and stuff. But they're not really telling us what's so great about her vision. Seems like a good way to build interest. 

I hope so! I'd love to know more about the movie, and the direction she's taking it in!

I don't think Netflix has shared much at all.  What has changed is that film fans really like Greta Gerwig, and are paying more attention to Narnia than they would have if a different director was attached.

Posted by: @ghost93

I don't think Netflix has shared much at all.  What has changed is that film fans really like Greta Gerwig, and are paying more attention to Narnia than they would have if a different director was attached.

You hit the nail on the head, @ghost93.

Aside from Netflix’s initial Narnia acquisition and the Matt Aldrich announcement, there haven’t been any official press releases—just brief remarks from Netflix execs. I suspect that won’t change until we get a reveal of sorts near the start of filming.