but where's the Dawn Treader itself?

I have a theory. Based on the shape of the building, I can't help but wonder if that banner wraps around on the left side, and the ship can be seen there. I could be very wrong on that, but it was a thought I had.
I also thought it was a bit strange that the ship wasn't at least in the background on the center part of the banner, but it could just be that they're saving her for later.

Based on the shape of the building, I can't help but wonder if that banner wraps around on the left side, and the ship can be seen there.

I have a feeling it probably doesn't wrap around, as doing so would throw off the balance of the banner and make it look a little odd. Then again, I could be very wrong on that.

Upon first looking at the banner I admit I hadn't even noticed the lack of the Dawn Treader (perhaps I was too awe-struck ), but now that I do it's quite disappointing. I think it would have been quite nice to include the prow shooting out from the top of the banner right above the Narnia logo. Hopefully the official movie post will include it.

I'll always be a,
NL101

well, the absence of the ship does little to dampen my joy on seeing more from VotDT! yay! further up and further in!
I hope to get a better look at Edmund - he does look a little odd from that angle! his elbow looks huge!

I love that banner

I wish I had something constructive to say. I love it!!

Walden/20th Century Fox desperately want VODT to succeed for obvious reasons, and this new tag line and the 3D only make that more clear.

"Return To The Magic" may be dull to us, but it's simple and easily digested by the masses which is the main function of advertising. Why get artistic and fancy when straightforward marketing will do? Let's just hope future advertisements don't look even more desperate or that might start to show.

There's no sense in letting EVERYONE know that this franchise is holding on by a thread.

I like it, glad we're finally getting to see some promotional material!

As for Aslan's eyes and nose, I do think his eyes are a bit bright, probably just to catch attention. You can see some lighting on Aslan's nose if you look closely, so I'm guessing it's the angle (or just higher contrast of the promo image itself).

Agree very much with Skilletdude about the tagline. Not the most creative tagline in movie poster history, but it gets the job done in a very direct and obvious way.

The PC taglines were all about emphasising how much darker and mature the movie was over the first one, whilst the VDT taglines need to be the complete opposite - emphasising that this is a return to the sort of magic and wonder seen in the first film. "Return to the Magic" very much fulfils that criteria. I might have preferred they be less blatant about it, but like Skilletdude said there is probably no point in being subtle or coy about things at this stage in the game.

Generally though a very nice banner. Nice vibrant colours. Good emphasis on returning characters. Pretty much the opposite of the first PC poster in almost much every respect. In fact, it probably has most in common with the awful PC DVD box-art in that regard (sparkly fairy dust and all), however it doesn't seem as forced and tacked-on as that did, so i'm less inclined to hate it. Has a much more honest and genuine feel to it. I like it alot.

I LOVE IT!!!!!!!!!!!!!!! Finally something new!!!!
I personally Love everything about it!
I think the reason Aslan looks different to some people (me included) is that it seems like they made it darker around his eyes, which I think makes his eyes seem brighter. And his nose also looks darker.
I like the way he looks, I think he looks more like he did in LWW then he did in PC!
Correct me if I’m wrong but didn’t we get the first Poster for PC in September? Like eight months before the movie came out?
If so, I think we are due soon for a VDT Poster! Followed shortly (hopefully, God willing) by the trailer!!!!!!!

It looks great!!! I wish a full poster would come out but this is just making me hyper for more.

fantasia_Kitty Idon't think the ship is shown except for our main actors and Aslan and Reepicheep. I guess we are going to be shown a lot when the actual movie poster comes out, but this is the best news ever so far to me. I hope the trailer is next!

A few things:
I love that they are advertising at Cannes. Year in and year out, some of the best movies (and several past Oscar nominees) to be released each year premiere at this film festival. The fact that Fox is choosing this atmosphere to reveal one of the first looks at VDT says to me that the studio is very pleased with the quality of this film.

Secondly, looking at the promotional material released so far (this banner and the earlier image of Reepicheep), it seems that the color blue is very prominent. Not really a big deal, but I would expect this theme to carry over to the poster, once it's released.

Finally I really like the look of Caspian's beard. I know some posters here are not a fan, but I think it looks very fitting.

The shape of the banner - long, and not that tall - make it difficult to squeeze in the Dawn Treader. They could have shrunk it down, but then people on the street might not see it, and it would look out of scale compared to the characters' faces.

Or, they could have put the DT in the middle somewhere - but that might have required an oddly-shaped banner, or one that might have blocked windows.

This is a character-driven film. We shouldn't be surprised that the first major advertisement features...individual characters.

Finally I really like the look of Caspian's beard. I know some posters here are not a fan, but I think it looks very fitting.

Ditto. The beard looks very nautical. But tastes differ. I think I look great with a beard; it would make my mother cry. We know the winner in that one. Don't ask ramagut.

This is a character-driven film. We shouldn't be surprised that the first major advertisement features...individual characters.

Hmm. Good point. This has been stressed a number of times.

Perhaps a trailer at Cannes?

Initial reaction: AWESOME!

The BlueUTURN TO THE MAGIC. Not to bad. Not the most original, but not bad. It could be worse… “A NEW AGE HAS BEGUN” …yeah, a lot worse. It gets the message across, for sure. Actually, one of my first thoughts was “Wow, this is Wardrobe.” This film even looks like it is going to be more magical than Caspian. Something that Caspian never struck me as – magical. Caspian, in my opinion, was more like a medieval tale – with a little sorcery thrown in. It was definitely not Narnian (for me). This film, I think, is going to be much more Narnian and magical than Caspian was.

A theatrical trailer and poster should follow quickly after this! I’m guessing the trailer will be in front of Prince of Persia or Toy Story 3.

Further up & Further in!

My first reaction was: awesome! It gave me a sense of excitement about the movie that I haven't been feeling recently.

I want a better angle on Edmund, but I kinda like the whole warrior thing they have going for him. If they want to show him as the main warrior guy, they might give him a little more focus than in PC.

As for the stars, I'm assuming they're a reference to Ramandu and his daughter, so they don't bug me at all.

My first thoughts: "Trying to get Wardrobe-y again?"

The impression that the poster gave me was that they're trying to get back to the advertising and lightness of LWW. They kept stressing for PC that it was dark, and a bright poster seems encouraging. I know, I know, it's only a poster. But still, I like it.

Has anyone noticed that the sword Edmund is holding most definitely looks like Peter's sword that he gave to Caspian? I'd almost forgotten about that debate. Bah.